SNAXPO 2010: State of the Snack Food Industry

March 15, 2010

Source

The Food Institute Report (Complimentary issue!)

During the recent Snaxpo 2010, Sally Lyons Wyatt of INFORMATION RESOURCES, INC. presented the State of the Snack Food Industry report.

Budget-focused consumers, some 84% of which grocery shop with a list, are increasingly turning to snack foods to help them stay well (83%).

Currently, 40% of consumers are seeking to purchase snack foods that offer attributes beyond basic nutrition. Overall, 81% hope to avoid costly medical bills by eating foods that are healthful, about 65% are eating specific foods to lose weight and 61% are eating to manage a specific health condition. About 74% of consumers are trying to eat healthier.

Although health is a rising priority for the snack food consumer, price remains paramount. About 80% of consumers look for the best value while purchasing snacks, and 26% are seeking to make snack food purchases last longer.

Approximately 31% of consumers are snacking less often.

Nearly 42% are reducing the amount of money they spend on snacks and 22% eliminated unplanned snack purchases.