Zixin Group Achieves A Breakthrough In Sweet Potato Crisps And Fries Snack Products

SGX Catalist-listed Zixin Group Holdings Limited 紫心集团控股 ("Zixin" or the "Company" and, together with its subsidiaries, "Zixin Group"), a leading biotech-focused sweet potato integrated industrial value chain operator, has announced that it has achieved a breakthrough in the production of sweet potato chips and fries snack products. 

Snack manufacturers of sweet potato chips and fries have consistently encountered difficulties due to the challenge of achieving evenness in the crispiness and chewability of these products compared to conventional potato chips and fries. Zixin Group has been exploring various production techniques to enhance the texture and flavour of its proprietary branded sweet potato crispy snack products over the years.

In late December 2024, a specific modification to its production process was implemented, involving the meticulous selection of premium-quality sweet potato varieties suitable for crispy products and utilising the VF vacuum low temperature freshness-locking technology to scientifically and precisely regulate cooking time while maintaining a temperature of approximately 100℃ in a vacuum environment, thereby preventing the degradation of heat-sensitive nutrients such as vitamin C, dietary fibre, and selenium in sweet potatoes.

The texture and flavour of the sweet potato crisps and fries are improved since vacuum low-temperature dehydration facilitates the uniform evaporation of water in the sweet potatoes, resulting in the “light and non-greasy” flavour. 

Zixin Group has begun to deliver the substantial orders received in February 2025 for these new products from its network of distributors. Mr. Liang Chengwang (梁承旺), Executive Chairman and Chief Executive Officer of Zixin Group, shared his thoughts on the breakthrough and substantial orders for the newly launched sweet potato crispy snack products.

Liang Chengwang:

"We are excited about our product breakthrough, attaining the optimal crispiness, texture, flavour and nutritional values for the sweet potato crispy snacks. Our newly created snack products, under our proprietary brand, have received a favourable welcome from our network of distributors in February 2025."

"To accommodate the significant demand for these new products, we have modified the production process and added a production line to our current snack manufacturing facility."

"Further expansion will be considered if demand for these sweet potato crispy snack products increases. We anticipate this product range will emerge as the flagship offerings of Zixin Group in the near future, creating an alternative option to potato chips and fries for consumers."

According to Fact.MR, it is estimated that the global sweet potato fries market was US$1.62 billion in 2024 and is forecasted to expand at a compounded annual growth rate ("CAGR") of 5% to reach a projected value of USD 2.65 billion by the end of 2034. The market value for the Chinese market is estimated at USD 275.6 million and is forecasted to expand at a CAGR of 5.7% to reach a projected value of USD 480.1 million by the end of 2034.

The rising demand for healthier and more nutritious snack options is leading consumers to choose sweet potato fries over conventional potato fries. In addition, sustainability and environmental consciousness are becoming significant factors, with consumers seeking ethically sourced and environmentally friendly snacking options.

Zixin Group does not expect the substantial orders for the new sweet potato crispy snack products to have a material impact on its financial results for the financial year ending 31 March 2025. The Company will update shareholders on material developments for the Group as and when they arise.