Top 10 claims on new product introductions in Europe
Mintel
Between January 2008 and June 2009, Mintel (Global New Products Database) tracked a total of 88,364 new food and beverage product launches throughout Europe. The most frequent claims made on these are (in descending order):
- No additives/preservatives (13,441 products)
- Organic (7,781)
- Vegetarian (5,861)
- Microwaveable (5,525)
- Sugar (low/no/reduced) (5,467)
- Fat (low/no/reduced) (5,330)
- Premium (4,755)
- Allergen (low/no/reduced) (4,653)
- Time/Speed (3,864)
- Gluten-free (3,398)
This compares to 41,023 new products launched between January 2003 and June 2004.
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