Top 10 claims on new product introductions in Europe

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Mintel
juli 28, 2009
Bron
Food Navigator
Between January 2008 and June 2009, Mintel (Global New Products Database) tracked a total of 88,364 new food and beverage product launches throughout Europe. The most frequent claims made on these are (in descending order):
  • No additives/preservatives (13,441 products)
  • Organic (7,781)
  • Vegetarian (5,861)
  • Microwaveable (5,525)
  • Sugar (low/no/reduced) (5,467)
  • Fat (low/no/reduced) (5,330)
  • Premium (4,755)
  • Allergen (low/no/reduced) (4,653)
  • Time/Speed (3,864)
  • Gluten-free (3,398)

This compares to 41,023 new products launched between January 2003 and June 2004.

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