Burger King Introduces New Nutritionally Balanced Kids Meal as Part of BK Positive Steps Nutrition Program

Burger King Corp. (NYSE:BKC) announced today the launch of a new nutritionally balanced BURGER KING® Kids Meal, featuring BK™ Fresh Apple Fries and a family favorite, KRAFT® Macaroni &Cheese. The new meal highlights Burger King Corp.’s commitment to delighting guests with innovative food products and is just one example of the BK Positive Steps^SM nutrition program. In addition, Burger King Corp.’s sponsorship of the summer’s hottest concert series, the Jonas Brothers’ “Burning Up Tour,” will specifically support the introduction of BK™ Fresh Apple Fries.

“Burger King Corp. has been taking positive steps in the nutrition arena for some time, initially as the only restaurant in the industry to offer a veggie burger and now with a new Kids Meal that boasts an exceptional nutrition profile,” said Russ Klein, president, global strategy, marketing and innovation, Burger King Corp. “The BK Positive Steps^SM nutrition program formalizes our nutrition efforts and demonstrates our commitment to evaluating, step by step, ways to help customers live and eat better.”