Burger King Apple Fries
Burger King Introduces New Nutritionally Balanced Kids Meal as Part of BK Positive Steps Nutrition Program
![Burger King has a new twist on fries: Fresh apples Burger King has a new twist on fries: Fresh apples](https://media.potatopro.com/burgerkingapplefries-1200.jpg?width=1200&height=743&crop=smart&mode=crop)
Burger King Corp. (NYSE:BKC) announced today the launch of a new nutritionally balanced BURGER KING® Kids Meal, featuring BK™ Fresh Apple Fries and a family favorite, KRAFT® Macaroni &Cheese. The new meal highlights Burger King Corp.’s commitment to delighting guests with innovative food products and is just one example of the BK Positive StepsSM nutrition program. In addition, Burger King Corp.’s sponsorship of the summer’s hottest concert series, the Jonas Brothers’ “Burning Up Tour,” will specifically support the introduction of BK™ Fresh Apple Fries.
“Burger King Corp. has been taking positive steps in the nutrition arena for some time, initially as the only restaurant in the industry to offer a veggie burger and now with a new Kids Meal that boasts an exceptional nutrition profile,” said Russ Klein, president, global strategy, marketing and innovation, Burger King Corp. “The BK Positive StepsSM nutrition program formalizes our nutrition efforts and demonstrates our commitment to evaluating, step by step, ways to help customers live and eat better.”
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