Papas en Casa

La multinacional ha lanzado esta semana en Madrid su nuevo servicio de entrega ‘ultra-rápida’ de alimentos frescos. La iniciativa abre una nueva puerta a las comercializadoras, pero supone una amenaza para la distribución.

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

On the way from field to fork, more than half of the potato harvest is lost. This is according to a new study conducted by researchers from Agroscope and ETH Zürich.

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

El Centro de Iniciativas y Turismo de Santa Cruz solicitará al Gobierno y al Cabildo de Tenerife que inicien el expediente para lograr la distinción para este plato característico y singular de las Islas

Belgian Potato Supplier Pomuni offers purple potatoes for years, but they are still unfamiliar to many. Pomuni brings purple potatoes in two flavours: Bergerac and Vitelotte.

Pomuni, market leader in the Belgian table potatoes market, will this summer introduce the first potato brand in Belgium: Princesse Amadine

In France, a major three year long campaign to promote the consumption of potatoes just started.

Greenvale, one of the UK’s leading suppliers of fresh potatoes, offers a festive Christmas version of its 2kg bags of GreenVale All Rounder Potatoes.

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

Last week, at the Fruit Logistica in Berlin, HZPC launched their new vegetable: Colourful Perupas! Colourful and tasty tubers with a WOW! feeling.

In the United Kingdom, secondary school students are being given the chance to be a part of potato history and name a brand new variety.

Un trabajo sobre los primeros pasos en el cultivo y la implantación de la patata en el País Vasco, realizado por David Palanca, ha recibido hoy el XIX Premio Félix Mocoroa de investigación gastronómica.

IT'S SPUD-TASTIC! The potato people at Branston are all celebrating - after the company scooped a top national award for its eye-catching lorry liveries. Branston won Livery of the Year at the Motor Transport Awards 2011 - the transport industry ‘...

Het aardappelverbruik blijft stabiel in België, dat meldt het marktonderzoekbureau GfK Panelservices Benelux, dat het thuisverbruik van aardappelen volgt bij 4.000 Belgische gezinnen in opdracht van VLAM.

In France, on the Island of Noirmoutier, they figured it out: they created a niche market for a specifically grown premier potato so exclusive that the potato ended up on this obscure list of the most expensive foods in the world: Voila, La Bonnotte.