Ian Ellington set to head Walkers marketing team

The move marks a departure in Pepsico’s strategy of promoting from within.

Ellington replaces Jon Goldstone, who has moved to Premier Foods as marketing director for Hovis. Ellington will report to Walkers general manager Richard Evans and will be responsible for developing the marketing strategy for the entire Walkers range of crisps and snacks, managing a team of 25 marketers in the UK.