Ian Ellington set to head Walkers marketing team

Walkers

Julio 02, 2008

Fuente

Mad.co.uk

PepsiCo UK has drafted in Mars strategy chief Ian Ellington as vice president of marketing for its Walkers business. He joins from Mars UK, where he has worked for the past 17 years.

The move marks a departure in Pepsico’s strategy of promoting from within.

Ellington replaces Jon Goldstone, who has moved to Premier Foods as marketing director for Hovis. Ellington will report to Walkers general manager Richard Evans and will be responsible for developing the marketing strategy for the entire Walkers range of crisps and snacks, managing a team of 25 marketers in the UK.

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