Ian Ellington set to head Walkers marketing team

Bookmark
Walkers for news

Walkers

July 02, 2008
Source
Mad.co.uk
PepsiCo UK has drafted in Mars strategy chief Ian Ellington as vice president of marketing for its Walkers business. He joins from Mars UK, where he has worked for the past 17 years.

The move marks a departure in Pepsico’s strategy of promoting from within.

Ellington replaces Jon Goldstone, who has moved to Premier Foods as marketing director for Hovis. Ellington will report to Walkers general manager Richard Evans and will be responsible for developing the marketing strategy for the entire Walkers range of crisps and snacks, managing a team of 25 marketers in the UK.

Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!

Related Topics:

Chips and Snacks
Sponsored Content

Highlighted Company

  • Walkers

    Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.

Related News

Lay's® Do Us A Flavor™ contest is back! Fans can submit their creative chip ideas for a chance to win USD 1 million and see their flavor hit the shelves in 2025. Join the fun at DoUsAFlavor.com!
October 30, 2024

Lay's brings back Do Us A Flavor contest with USD 1 million award. Get your potato chip flavor ideas ready!

Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.
United States
Bookmark
Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
October 26, 2024

Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes

Einride, a freight mobility company that provides digital, electric and autonomous technology, has announced its partnership with PepsiCo, with a fleet of digitally optimized electric trucks live in Memphis, Tennessee.
United States
Bookmark
Fall into flavor & fun with Kellanova
October 19, 2024

Kellanova Has it All This Fall: Flavor and Fun with Satisfying Snacks and a Toasty Halloween Costume

It's that time of year again—the leaves are turning, the air is crisp, and Halloween is creeping up on them. Kellanova's brands are ready to help you dive into the season filled with pumpkins, costumes, and all things cozy. 
Canada
Bookmark
Sponsored Content
Urschel - Leaderboard - 20231207

Latest News

Introducing the Next Generation of Dutch Tec Source BV Screw Blanchers: Unmatched Reliability, Lower Maintenance Costs and Less Product Breakage

Improved DTS Screw Blanchers: Unmatched Reliability, Lower Maintenance Costs and Less Product Breakage

Cavendish- and McCain-branded potato products in a Vancouver grocery store. Two U.S. class actions allege price-fixing by four leading potato companies.

Alleged 'potato cartel' accused of conspiring to raise price of frozen French fries, tater tots across the United States

AHDB and GB Potatoes agree on use of residual potato levy reserves to fund seven industry projects

TNA intelli-assist Digital twin of the tna mogul

TNA’s industrial XR solution makes Industry 5.0 a reality for food manufacturers

More Potato News
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content

Where

United Kingdom
United Kingdom
United Kingdom
Sponsored Content