Frito-Lay's True North creative assigned to StrawberryFrog

AAHAR 2025 is India's premier food and hospitality trade fair that showcases the latest innovations, trends, and products in the food industry.

PepsiCo, Inc. has announced its agreement to acquire the remaining 50% interest in Sabra Dipping Company, LLC (Sabra) and PepsiCo-Strauss Fresh Dips & Spreads International GmbH (Obela) and become the sole owner of these companies, which make Sabra and Obela products.

Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.