Frito-Lay's True North creative assigned to StrawberryFrog

January 22, 2008

Source

True North, the line of healthy snacks announced by PepsiCo's Frito-Lay late last year, will use non-roster shop StrawberryFrog for creative duties, Frito-lay said.

True North is a line of baked crackers and premium nuts that is aimed at health-conscious consumers.

True North is expected to be in stores by the end of the first quarter or the beginning of the second. While StrawberryFrog will handle creative, OMD has media duties, per sources.

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