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Frito-Lay North America (FLNA)

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Company Description

Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company

Lay's® Do Us A Flavor™ contest is back! Fans can submit their creative chip ideas for a chance to win USD 1 million and see their flavor hit the shelves in 2025. Join the fun at DoUsAFlavor.com!
October 30, 2024

Lay's brings back Do Us A Flavor contest with USD 1 million award. Get your potato chip flavor ideas ready!

Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.
Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
October 26, 2024

Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes

Einride, a freight mobility company that provides digital, electric and autonomous technology, has announced its partnership with PepsiCo, with a fleet of digitally optimized electric trucks live in Memphis, Tennessee.
PepsiCo announces key hires to boost agricultural best practices and sustainability
October 18, 2024

PepsiCo announces key hires to boost agricultural best practices and sustainability in North America

PepsiCo is strengthening its commitment to agricultural innovation and sustainability by announcing two pivotal job openings at its Plano headquarters. The company is seeking a Potato Storage Research & Best Practices Manager and a Senior Manager – Best Practices & Sustainability to drive forward its initiatives in crop quality and environmental stewardship.
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
September 15, 2024

Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™

Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.

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Frito-Lay North America (FLNA)

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