Doritos

    Brand Description

    Doritos is brand of seasoned tortilla chips and is one of the many Frito-Lay brands.

    Doritos is marketed for its bold flavours.

    In 1966 Doritos was the first tortilla chip to be launched nationally in the United States, after being available regionally since 1964.

    A Brand of:

    Sabritas

    Sabritas

    Frito-Lay North America (FLNA)

    Frito-Lay North America (FLNA)

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    News for this Brand

    Rising Prices, Shrinking Bags: Shoppers Cut Back on Snack Aisle Favorites
    March 18, 2025

    Chips and cookies have gotten too expensive. Shoppers are buying less

    Americans are cutting back on Doritos, Goldfish and Hostess cakes. It’s not for their health, however – it’s a sign that even small indulgences have gotten too expensive for many to afford.
    United StatesUnited States
    Doritos responds to backlash about changing the shape of their chip
    January 18, 2025

    United Kingdom: Doritos suggestion the iconic triangular chip might become square results in backlash

    In the United Kingdom, Doritos suggested a potential change in the shape of their chips, leading to many unhappy comments from fans and a response from the brand itself. Nothing is more iconic about Doritos than its triangle-shaped chip.
    United KingdomUnited Kingdom
    Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
    September 15, 2024

    Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™

    Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.
    United StatesUnited States
    Layla Whiting, Manufacturing Director at PepsiCo
    August 11, 2024

    PepsiCo Invests GBP 13 Million in Coventry Doritos Factory, Enhancing Efficiency and Sustainability

    PepsiCo has announced a GBP 13 million (USD 16.9 million) investment in its Coventry factory, the home of Doritos.
    United KingdomUnited Kingdom

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