Lay’s is one of the flagship potato chip brands of Frito-Lay North America (FLNA), the convenient foods division of PepsiCo. The brand produces a wide range of potato chips and snack products sold across North America and international markets under the Lay’s name and related regional brands.
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October 13, 2025
Lay’s Potato Chips get a New Look and Recipe to Celebrate 100 Years of Real Potatoes, Real Flavor and Real Joy
Lay’s unveils its biggest redesign in nearly 100 years, celebrating its farm-to-chip heritage. With real, farm-grown potatoes, new natural recipes, and refreshed packaging, Lay’s commits to no artificial flavors or colors in the U.S. by 2025.





