News on Chips and Snacks from Texas

Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.

PepsiCo is strengthening its commitment to agricultural innovation and sustainability by announcing two pivotal job openings at its Plano headquarters. The company is seeking a Potato Storage Research & Best Practices Manager and a Senior Manager – Best Practices & Sustainability to drive forward its initiatives in crop quality and environmental stewardship.

Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.

PopCorners is adding a new flavor to its stable – PopCorners Jalapeño Popper, a limited-edition flavor that offers a mix of jalapeño heat with the taste of smooth and savory cheese.

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.

As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight.

Lay's® debuts of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips.

The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better.

Buffalo Wings have had their moment in the spotlight, so to show that being the best isn't all it's cracked up to be, Cheetos is proud to step in and claim the title of the second-best Buffalo thing.

In a dazzling display of innovation and collaboration, the Potato Expo 2024 concluded on Jan 11th, leaving 2320 attendees and 216 exhibitors with an announcement of Potato Expo 2025, Las Vegas.

SNAC International announce the third SNAC Tank Pitch Competition: in a 'Shark Tank' like competition, innovative start-up snack brands have the opportunity to compete for a USD 10,000 prize. With featuring guest judge Daymond John!

The fifth annual US Snack Index confirms what many of us are feeling – there are simply not enough hours in the day. A lack of time to prepare, eat and enjoy meals – especially among parents and younger generations – will blur the once-clear line between 'snacks' and 'meals' in 2024.

SNAC International’s education and collaboration forum SNX 2024 will take place on April 14-16 in Dallas TX at the Hyatt Regency Dallas.

Friendsgiving season is here and Lay's® – America's favorite potato chip – is central to the dinner table with the brand's spin on the viral cooking hack turning Lay's potato chips into a favorite side dish: mashed potatoes.

Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere.

Serving as a complement to SNAXPO, SNX is SNAC International’s education and collaboration forum designed to spark dialogue, innovation, and growth, helping snack brands and manufacturers build deeper relationships across the entire supply chain.

As temperatures rise and Americans eagerly anticipate the pleasures of summertime, Frito-Lay and Quaker today released the first-ever joint US Summer Snack Index.