Potato Expo 2024 Shines in Austin with 2320 Attendees, Paving the Way for Las Vegas Edition on Jan 14-15, 2025

Potato Expo 2024 Registration

January 25, 2024

Source

National Potato Council (NPC)

In a dazzling display of innovation and collaboration, the Potato Expo 2024 concluded on Jan 11th, leaving 2320 attendees and 216 exhibitors in awe of the groundbreaking developments and fruitful connections forged during the event.

The Potato Expo 2024 happened in the "Live Music Capital of the World," Austin, Texas. As the largest conference and trade show dedicated to the potato industry, the expo has consistently been the hub where growers, suppliers, and industry experts come together to forge connections, share ideas, and drive the industry forward.

Potato Expo 2024 Ribbon Cutting

The expo witnessed an overwhelming response with a record-breaking number of registered attendees, totaling 2,320, surpassing the 2020 Las Vegas record of 2,019, while exhibitors also soared to 216, breaking the previous record of 189 set in 2020.

Potato Expo 2024 allowed participants to connect with potato professionals from the U.S. and around the world, engage with exhibitors offering innovative business solutions, discuss the latest trends and technologies in the potato industry, collaborate on finding solutions and exchanging ideas, and reconnect with friends, fellow growers, and industry partners.

Attendees were treated to immersive experiences through interactive exhibits that brought the innovations to life. From virtual demonstrations to hands-on showcases, the expo offered a sensory-rich environment for participants to explore and engage with the latest technologies.

The greatest highlight of the expo was the joining of the United States Trade Representative Partner (USTR) Ambassador McKalip, who is the highest-ranking active U.S. official to ever speak at a Potato Expo. The presence of Doug McKalip at the Potato Expo 2024 highlights the commitment of the U.S. government to supporting the potato industry's efforts to expand into foreign marketplaces.

Doug McKalip, Ambassador of United States Trade Representative Partner (USTR)speaking during the show

The Potato Expo featured impactful sessions and introduced AI-powered software providers revolutionizing the industry. Presentations delved into the history and evolution of AI, emphasizing key developments and urging companies to adopt an AI strategy, including its ability to make precise judgments about potato quality.

Rabo AgriFinance hosted a discussion on the potato market and sustainability, featuring members of its RaboResearch Food & Agri and Sustainability teams. The expo stage also saw a presentation on "How Frito-Lay Works with Farmers" by Laura Maxwell and Ashin Parikh. Potatoes USA showcased its role in promoting a healthy lifestyle and culinary excellence.

Kam Quarles, CEO, of the National Potato Council along with Laura Maxwell and Ashin Parikh, PepsiCo

Robert Graveland, R&D Director at HZPC Research Ltd., part of Royal HZPC Group, highlighted the future of breeding, emphasizing traits like disease resistance and sustainability. John Klimes, Director of Product Quality at Agri-Stor Companies, excited the audience with the latest upgrades to potato storage systems and new technologies developed with Gellert Co.

Startups took center stage at the expo, showcasing their disruptive solutions to solve challenges in the fast-growing potato sector.

The event provided a crucial spotlight for these emerging ventures, offering them opportunities to gain visibilit

The Potato Leadership, Education, and Advancement Foundation (Potato LEAF) hosted a LIVE and SILENT auction at Potato Expo 2024 to raise USD 100,000 to support leadership development within the U.S. potato industry.

Potato LEAF Auction

As the curtains close on Expo 2024, Now it is time to save the dates for Potato Expo 2025, by announcing that the next Potato Expo is set to take place in the vibrant city of Las Vegas from January 14 - 15, 2025.

Mark your calendars for this exciting event that promises to bring together industry leaders, innovators, and enthusiasts for a dynamic showcase of the latest developments in the potato industry. Potato Expo 2025 in Las Vegas is not to be missed!