Chips y Aperitivos

Lay's® Do Us A Flavor™ contest is back! Fans can submit their creative chip ideas for a chance to win USD 1 million and see their flavor hit the shelves in 2025. Join the fun at DoUsAFlavor.com!
Octubre 30, 2024

Lay's brings back Do Us A Flavor contest with USD 1 million award. Get your potato chip flavor ideas ready!

Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.
PepsiCo announces key hires to boost agricultural best practices and sustainability
Octubre 18, 2024

PepsiCo announces key hires to boost agricultural best practices and sustainability in North America

PepsiCo is strengthening its commitment to agricultural innovation and sustainability by announcing two pivotal job openings at its Plano headquarters. The company is seeking a Potato Storage Research & Best Practices Manager and a Senior Manager – Best Practices & Sustainability to drive forward its initiatives in crop quality and environmental stewardship.
Lay's nombrado patrocinador oficial de la Copa Mundial de la FIFA 26™ y la Copa Mundial Femenina de la FIFA 2027™.
Septiembre 23, 2024

Lay's nombrado patrocinador oficial de la Copa Mundial de la FIFA 26™ y la Copa Mundial Femenina de la FIFA 2027™.

Lay's ha sido nombrado Patrocinador Oficial de la Copa Mundial de la FIFA 2026 y de la Copa Mundial Femenina de la FIFA 2027, comprometiéndose a mejorar la experiencia de los aficionados con contenido exclusivo y promociones, junto a otras marcas icónicas de su portafolio.
PopCorners Jalapeño Popper with jalapeño heat with the taste of smooth and savory cheese flavour
Mayo 02, 2024

PopCorners Debut New Limited-Time-Only Jalapeño Popper Flavor

PopCorners is adding a new flavor to its stable – PopCorners Jalapeño Popper, a limited-edition flavor that offers a mix of jalapeño heat with the taste of smooth and savory cheese.
Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
Abril 18, 2024

Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.
Four fan-favorite flavors return to store shelves as part of the new Lay's Flavor That Hits Home™ lineup
Marzo 31, 2024

Lays Invites Fans on a Journey with locally Inspired Potato Chip Flavours

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.
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SunChips Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi
Marzo 28, 2024

SunChips Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi

As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight.
Lays New Sweet & Spicy Honey Flavored Potato Chips
Febrero 21, 2024

LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton

Lay's® debuts of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips.
The JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day
Febrero 10, 2024

Frito-Lay announces the annual Super Bowl Snack index: how you will snack on game day - on your couch

The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better.
Cheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo--Hitting Store Shelves Just in Time for Super Bowl LVIII
Enero 26, 2024

Cheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo--Hitting Store Shelves Just in Time for Super Bowl LVIII

Buffalo Wings have had their moment in the spotlight, so to show that being the best isn't all it's cracked up to be, Cheetos is proud to step in and claim the title of the second-best Buffalo thing.
Potato Expo 2024 Registration
Enero 25, 2024

Potato Expo 2024 Shines in Austin with 2320 Attendees, Paving the Way for Las Vegas Edition on Jan 14-15, 2025

In a dazzling display of innovation and collaboration, the Potato Expo 2024 concluded on Jan 11th, leaving 2320 attendees and 216 exhibitors with an announcement of Potato Expo 2025, Las Vegas.
Candid snack company founder and CEO Chris Kajander receives the USD 10,000 grand prize for his pitch to SNAC Tank highlighting the sustainability of his company's Noons™ cacao bites snack
Enero 23, 2024

Just started a snack brand? SNAC International Now Accepting Applications for SNAC Tank Pitch Competition

SNAC International announce the third SNAC Tank Pitch Competition: in a 'Shark Tank' like competition, innovative start-up snack brands have the opportunity to compete for a USD 10,000 prize. With featuring guest judge Daymond John!
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Enero 02, 2024

Índice de Frito-Lay predice tendencias alimenticias para 2024

El índice anual de snacks de EE. UU. confirma lo que muchos de nosotros pensamos: no hay suficientes horas en el día. La falta de tiempo para preparar, comer y disfrutar de las comidas, especialmente entre los padres y las generaciones más jóvenes, difuminará la línea entre 'snacks' y 'comidas' en 2024.
Martin Otto, a speaker of SNX 2024
Diciembre 18, 2023

Keynote Speakers of Snack International event SNX 2024 announced

SNAC International’s education and collaboration forum SNX 2024 will take place on April 14-16 in Dallas TX at the Hyatt Regency Dallas.
LAY’S® and Matt James Celebrate Friendsgiving with Mashed Potatoes Made from Lay’s Potato Chips.
Noviembre 09, 2023

LAY'S® and Matt James Celebrate Friendsgiving with Mashed Potatoes Made from Lay's Potato Chips

Friendsgiving season is here and Lay's® – America's favorite potato chip – is central to the dinner table with the brand's spin on the viral cooking hack turning Lay's potato chips into a favorite side dish: mashed potatoes.
Lay's® kettle cooked Ruffles® all dressed brings flavors of the great white north to Lay's flavor swap fan favorites
Agosto 09, 2023

Lay's® Kettle Cooked Ruffles® All Dressed - Canada's favorite - back on the shelves in the United States

Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere.
SNAC International Announces SNX 2024
Junio 29, 2023

SNAC International Announces SNX 2024

Serving as a complement to SNAXPO, SNX is SNAC International’s education and collaboration forum designed to spark dialogue, innovation, and growth, helping snack brands and manufacturers build deeper relationships across the entire supply chain.
Savoring the Summer: U.S. Snack Index Reveals Key Insights for a Worry-Free and Memorable Season
Mayo 26, 2023

Frito-Lay Reveals United States Snack trends for this Summer

As temperatures rise and Americans eagerly anticipate the pleasures of summertime, Frito-Lay and Quaker today released the first-ever joint US Summer Snack Index.

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