The sweet and salty snack industry has suffered a lower sales growth rate in 2007 due to negative press over rising obesity rates, but sales still increased by almost two per cent in 2007, according to Euromonitor analyst Irina Kazanchuk.
PepsiCo has been the unchallenged snack leader, controlling a 23 per cent share of the market in Western Europe, followed by Proctor &Gamble with a five per cent share and United Biscuits with a four per cent share.
As well as having strong sales of consistently popular brands, such as PepsiCo's Walkers crisps, the top three companies have also invested in reducing the fat, salt and sugar content of their products.
PepsiCo has been the unchallenged snack leader, controlling a 23 per cent share of the market in Western Europe, followed by Proctor &Gamble with a five per cent share and United Biscuits with a four per cent share.
As well as having strong sales of consistently popular brands, such as PepsiCo's Walkers crisps, the top three companies have also invested in reducing the fat, salt and sugar content of their products.
