Strong Roots Takes on the Global Food Waste Crisis One Pound at a Time

Strong Roots returns to Natural Product Expo West [March 3 - 7, 2020 POSTPONED; Anaheim, CA], after winning the 2019 NEXTY Award, with its innovative and sustainable line of frozen plant-based foods including cauliflower hash browns, vegetable burgers, mixed root vegetable fries and more.

Globally, 1.6 billion tons of food is wasted annually – the equivalent of the combined weight of every person in New York state. Fresh produce waste is one of the largest contributors to global food waste, with the average US household throwing away 58% of fresh produce throughout the year.

Strong Roots is committed to finding solutions to the global food waste crisis. In purchasing one package of Strong Roots, approximately one pound of food waste is eliminated, as consumers can buy and eat only what is needed.

From farm to freezer, Strong Roots works to reduce waste through each phase of production. For example, they wash produce using collected and treated rainwater, and use vegetable waste to make biogas, which provides the energy needed to steam and freeze the vegetables.

Additionally, all products are verified vegan and non-GMO, made with no artificial flavors and developed with trusted farmer relationships across the United States and Europe.

Strong Roots continues to assess its entire supply chain to measure environmental impact and identify areas for improvement. Currently, Strong Roots is preparing to become the first Irish-based food brand to be B Corp certified by the end of the year.

At this year's Expo West, Strong Roots will be at the North Hall [Level 200, booth N1545], offering two of its most popular products, Cauliflower Hash Browns with tomato relish and the Beetroot and Bean Burger, served by culinary specialists, including Founder and CEO Samuel Dennigan.

This April, Strong Roots will be launching nationwide at Whole Foods. Strong Roots is also available at national and independent retailers such as Gelson's, Wegmans and Meijer, among others.