Pepsico promotes its Ruffles® Ridged potato chips ... with shoes???

Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker.

May 25, 2021

Source

Frito-Lay North America

Inspired by the defining characteristics of the signature chip, the sneakers are the edgy embodiment of what it means to own one's style, story - and your ridges.

Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, this week released its second signature shoe, The Ruffles® Armored Ridge Tops, just in time for the NBA playoffs.

(Click to enlarge)

Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker.

While not available for purchase, fans can still get their hands on a pair of sneakers by entering the Ruffles® giveaway and viewing the Official Rules at RufflesSneakers.com for complete details.

Giveaway is subject to the Official Rules.