Pepsico promotes its Ruffles® Ridged potato chips ... with shoes???

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Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker.

Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker.

May 25, 2021
Source
Frito-Lay North America

Inspired by the defining characteristics of the signature chip, the sneakers are the edgy embodiment of what it means to own one's style, story - and your ridges.

Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, this week released its second signature shoe, The Ruffles® Armored Ridge Tops, just in time for the NBA playoffs.

(Click to enlarge)Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker.

Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker.

While not available for purchase, fans can still get their hands on a pair of sneakers by entering the Ruffles® giveaway and viewing the Official Rules at RufflesSneakers.com for complete details.

Giveaway is subject to the Official Rules.
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Highlighted Company

  • Frito-Lay North America (FLNA)

    Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

  • Ruffles

    Ruffles is one of the many Frito-Lay brands.

  • PepsiCo

    PepsiCo is one of the world's leading food and beverage companies with over USD 67 billion in net revenue in 2019 and a global portfolio of brands, including several savory snack brands.

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