Pepsico promotes its Ruffles® Ridged potato chips ... with shoes???

Inspired by the defining characteristics of the signature chip, the sneakers are the edgy embodiment of what it means to own one's style, story - and your ridges.

Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, this week released its second signature shoe, The Ruffles® Armored Ridge Tops, just in time for the NBA playoffs.

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Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker.