McCain spreads the word on 'healthy chips'

McCain spreads the word on 'healthy chips'

McCain rustic oven fries skins on

August 17, 2010

McCain, the UK’s frozen potato brand, is raising the awareness of Rustic Oven Chips, the chip with four green traffic lights, with a new communications campaign.

Throughout August, McCain will be highlighting the health credentials of Rustic Oven Chips and “addressing the misconceptions that all chips are unhealthy”.

The campaign is targeting health-conscious affluent females through press and online advertorials.

The move builds on from the sponsorship of the Metro newspaper health pages, which started in July and continues into August.

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