McCain rustic oven fries skins on
McCain spreads the word on 'healthy chips'
![McCain spreads the word on 'healthy chips' McCain spreads the word on 'healthy chips'](https://media.potatopro.com/mccain-rustic-oven-chips-1200.jpg?width=1200&height=743&crop=smart&mode=crop)
McCain, the UK’s frozen potato brand, is raising the awareness of Rustic Oven Chips, the chip with four green traffic lights, with a new communications campaign.
Throughout August, McCain will be highlighting the health credentials of Rustic Oven Chips and “addressing the misconceptions that all chips are unhealthy”.
The campaign is targeting health-conscious affluent females through press and online advertorials.
The move builds on from the sponsorship of the Metro newspaper health pages, which started in July and continues into August.
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