While Frito-Lay works to develop a next-generation compostable bag, it’s transitioning most SunChip flavors back to traditional packaging.
SunChips Original snacks will remain in the current 100% compostable package, but packaging for all other SunChips flavors will be changed, Inspired Economist reports.
In addition, once the new package is developed, Frito-Lay plans a slower rollout. The improved compostable bag will be featured in the SunChips Original flavor, allowing Frito-Lay to monitor consumers’ response.
Frito-Lay has bet a lot on its compostable packaging – including a large marketing push. Leaving the original flavor in the compostable bag allows the company to save face, keep some aspects of the marketing campaign in place and avoid a backlash from environmentalists and other stakeholders.
Frito-Lay says the move is aimed at addressing consumers’ feedback about the bag’s noise level. The new bag will also build on the bag’s environmental benefits.
![We have asked Fritolay to confirm or deny. Here is their response. I take their response as a "confirmed" tweet fritolay](https://media.potatopro.com/frito-lay_tweet.png?width=809)
We have asked Fritolay to confirm or deny. Here is their response. I take their response as a "confirmed"