The overarching trend that will continue to dominate the marketplace in 2008 is the consumer quest for premium, according to a recent report by the Hartman Group.
The report identifies five trends for the year ahead that are set to impact the food and beverage market.
Premium First and foremost, says Hartman, is a pursuit for brands, products and experiences of a higher quality.
Other trends in the top 5 are respectively "Digestion, Energy, Immunity", "New approaches to eating""Health issues"and "Supplements"
'Premium' tops list of food trends of 2008
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