Burger King has a new twist on fries: Fresh apples

September 12, 2007

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Hey, kids: wanna chow down on hot fries — or chilled apple slices cut to look like fries?

Burger King (BKC) on Wednesday announced that the apple slices — served in a french-fry-like cup — are on tap to add a fresh fruit option to kid-targeted meals.

BK's Fresh Apple Fries could roll out nationally by spring following tests this fall and winter, says Cindy Syracuse, youth and family marketing brand manager.

Burger King also joins 11 other big food and beverage marketers that have pledged to focus on healthier options in ads aimed at kids under 12.