Burger King has a new twist on fries: Fresh apples

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Burger King has a new twist on fries: Fresh apples

Burger King has a new twist on fries: Fresh apples

Septiembre 12, 2007
Fuente
USA Today
Hey, kids: wanna chow down on hot fries — or chilled apple slices cut to look like fries?
Burger King (BKC) on Wednesday announced that the apple slices — served in a french-fry-like cup — are on tap to add a fresh fruit option to kid-targeted meals.

BK's Fresh Apple Fries could roll out nationally by spring following tests this fall and winter, says Cindy Syracuse, youth and family marketing brand manager.

Burger King also joins 11 other big food and beverage marketers that have pledged to focus on healthier options in ads aimed at kids under 12.

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  • Burger King

    The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees
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