UK: 'Lucky Spuds' promo to emphasize McCain's quality potato sourcing
In the United Kingdom (only!) McCain Foods is offering consumers the chance to win £100,000 via their new on-pack promotion ‘Lucky Spuds’.
Febrero 09, 2012
McCain cooks up potato-scented bus stop campaign
McCain Foods is installing the smell of baked potatoes to 10 bus stops around the United Kingdom as part of its £1.4m push for Ready Baked Jackets. Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a ...
Enero 10, 2012
McCain UK launches new quick-cook jacket potatoes
McCain Foods has launched a new jacket potato product that it claims will be ready in just five minutes, offering consumers the taste of a slow-baked product in rapid time.
Septiembre 12, 2011
Walkers runs 'great British potato' crisp ad
Walkers has commissioned a new ad about the life of a potato crisp, in an effort to highlight the "three simple things"that make its potato snacks.
Julio 31, 2008
ASA: McCain campaign 'Eat your greens' not misleading.
The UK advertising watchdog (ASA) investigated the McCain Foods (GB) "Eat your greens"campaign for McCain Rustic Oven Fries and found the campaign was "not irresponsible or misleading". The campaign features the slogan "Eat yo...