Retail Trends uit het Verenigd Koninkrijk

maart 20, 2012

UK: 'Lucky Spuds' promo to emphasize McCain's quality potato sourcing

In the United Kingdom (only!) McCain Foods is offering consumers the chance to win £100,000 via their new on-pack promotion ‘Lucky Spuds’.

februari 09, 2012

McCain cooks up potato-scented bus stop campaign

McCain Foods is installing the smell of baked potatoes to 10 bus stops around the United Kingdom as part of its £1.4m push for Ready Baked Jackets. Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a ...

januari 10, 2012

McCain UK launches new quick-cook jacket potatoes

McCain Foods has launched a new jacket potato product that it claims will be ready in just five minutes, offering consumers the taste of a slow-baked product in rapid time.

september 12, 2011

Walkers runs 'great British potato' crisp ad

Walkers has commissioned a new ad about the life of a potato crisp, in an effort to highlight the "three simple things"that make its potato snacks.

juli 31, 2008

ASA: McCain campaign 'Eat your greens' not misleading.

The UK advertising watchdog (ASA) investigated the McCain Foods (GB) "Eat your greens"campaign for McCain Rustic Oven Fries and found the campaign was "not irresponsible or misleading". The campaign features the slogan "Eat yo...