Tendencias de Minoristas

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

The released Frozen Food Report shows that retail frozen food sales in the United Kingdom have grown by 13.5%, compared to pre-pandemic levels, suggesting that consumers have truly fallen back in love with their freezers.

Waitrose and Partners is set to be the first major retailer to sign up to The UK Robust Potato Pledge, which will see the group move away from the use of copper-based fungicides on organic fresh potatoes in order to combat late blight Phytophthora.

The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.

Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

In the United Kingdom, Lockdown 2.0 is happening and it brings widespread closure of pubs and restaurants once again. AHDB reflects on what it means for the potato industry

A well-known Norwich crisps brand has embedded its roots in Norfolk for decades to come by investing £2.7m in a new potato processing building - unlocking the factory's future growth potential.

McCain Foods, the world’s largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

This spring Kettle Foods launches in the United Kingdom a new range of price marked packs (£1 per bag) to target the growing sharing snacks market.

Merger talks between British supermarket chains Sainsbury's and Asda are at an "advanced" stage, Sainsbury's has confirmed.

McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.

Aldi’s potato sales in Wales have risen by a third since the retailer began sales of Welsh potatoes five months ago, highlighting the popularity of homegrown produce in the country.

Europe Snacks and Kolak Food Snacks Ltd. announced that they have joined forces.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.