Tendencias de Minoristas

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

KETTLE® (United Kingdom) has commissioned three talented craftspeople to lovingly ‘craft a pack’.

KETTLE® Chips the UK’s No.1 Premium Crisp brand is bringing some excitement and new news to the Single Serve Crisps and Snacks category.

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

At Snackex, Lamine Lahouasnia, Head of Packaged Food Research at Euromonitor International, will provide a strategic insight and analysis on how retailer own brands are developing and what manufacturers are doing to keep one step ahead of private labels.

Greenvale AP, the UK’s leading potato supplier, launches a series of consumer magazine ads in a £1million plus marketing campaign to support its GreenVale Farm Fresh potato brand.

Albert Bartlett Rooster Potatoes has signed up another ex-Desperate Housewives star as the face of the brand, with Jesse Metcalfe featuring in the new ad. Metcalfe, currently starring in Dallas as Christopher Ewing, is seen ‘raising the temperature of...