Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker.
Pepsico promotes its Ruffles® Ridged potato chips ... with shoes???
![Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker. Ruffles® Encourages Fans to Own Their Ridges with the Release of the Ultra-Custom Armored Ridge Tops Sneaker.](https://media.potatopro.com/ruf-ridgetops-1200.jpg?width=1200&height=743&crop=smart&mode=crop)
Inspired by the defining characteristics of the signature chip, the sneakers are the edgy embodiment of what it means to own one's style, story - and your ridges.
Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, this week released its second signature shoe, The Ruffles® Armored Ridge Tops, just in time for the NBA playoffs.
(Click to enlarge)
While not available for purchase, fans can still get their hands on a pair of sneakers by entering the Ruffles® giveaway and viewing the Official Rules at RufflesSneakers.com for complete details.![Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker. Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker.](https://media.potatopro.com/tpain-ruffles-1200.jpg?width=809)
Brand partner and rapper T-Pain was seen courtside at Sunday's Utah Jazz playoff game rocking his pair of the super-exclusive and completely custom sneaker.
Giveaway is subject to the Official Rules.
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