Idaho Potato Commission Announces Changes in Leadership

Idaho Potato Commission Announces Changes in Leadership

The Idaho Potato Commission recently appointed Ritchey Toevs (right) of Toevs Farm as Chairman and Lynn Wilcox (left) of Wilcox, Floyd & Sons as Vice Chairman

Septiembre 15, 2016
The Idaho Potato Commission (IPC) announced the recent appointments of Ritchey Toevs of Toevs Farm as Chairman and Lynn Wilcox of Wilcox, Floyd & Sons as Vice Chairman of the Idaho Potato Commission for the 2016-2017 fiscal year.

Frank Muir, President & CEO, Idaho Potato Commission:

“While serving as Commissioners for several years, both Ritchey and Lynn have proven themselves to be outstanding leaders and true advocates of the Idaho® potato industry.”

“I look forward to working with them in the upcoming year and implementing our new marketing initiatives that are not only creative, but drive demand for Idaho® potatoes.”
All of the Idaho potato Commission’s marketing programs were developed to meet four overarching marketing goals:

  • Stimulate demand for all Idaho® potato-branded products domestically and internationally.
  • Educate consumers that Idaho potatoes are nutritious, heart-healthy, and relevant for today’s lifestyles.
  • Build consumer and customer loyalty in seeking Grown in Idaho™ products.
  • Increase grower understanding and support of Idaho Potato Commission programs.
The Idaho Potato Commission is comprised of nine Commissioners who represent the Idaho® potato growers, shippers and processors. They are nominated by industry peers and selected by Governor C.L. “Butch” Otter.

The seven other Commissioners are:

  • Dan Nakamura, Idahoan
  • Peggy Grover, Bench Mark Potato Company
  • Tommy Brown, Lamb Weston
  • Mike Christensen, Christensen Farms
  • Nick Blanksma, Legacy Farms
  • Randy Hardy, Hardy Farms
  • James Hoff, Hoff Farms
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