McDonald's April sales up

McDonald's Corp. said its strongest monthly U.S. same-store sales increase in some time led to a 4.9-percent jump in global same-store sales for the month of April.

McDonald's U.S. same-store sales increased 3.8 percent in April, after registering between negative 1 percent and positive 1 percent since last autumn. Same-store sales rose 5.3 percent in McDonald’s European division and 3.9 percent in its Asia/Pacific, Middle East, Africa division. Systemwide sales rose 10.3 percent in April, or 6.4 percent in constant currencies, the company said.

“McDonald’s continues to connect with customers through our outstanding menu variety and compelling value, unbeatable convenience and contemporary restaurants,” said chief executive Jim Skinner. “These competitive advantages have powered our ongoing momentum and delivered another month of strong sales performance.”

Skinner cited the chain’s beverage program, including a $1 soft-drink promotion in some markets and the McCafe Frappe that is now in most U.S. stores, as well as everyday value messaging for the strong US sales.