McCain Foods adds new brand 'Express': microwaveable frozen vegetables
McCain Foods adds new brand 'Express': microwaveable frozen vegetables
McCain Foods is targeting a share of the frozen vegetable market with the launch of the sub-brand Express.
The microwaveable range, which rolls out this month, is aimed at busy professionals with little time to prepare food, but who are keen to maintain a healthy diet. The products can be cooked from frozen.
The microwaveable range, which rolls out this month, is aimed at busy professionals with little time to prepare food, but who are keen to maintain a healthy diet. The products can be cooked from frozen.
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