McCain Foods adds new brand 'Express': microwaveable frozen vegetables

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McCain Foods adds new brand 'Express': microwaveable frozen vegetables

maart 11, 2009
Bron
Brand Republic
McCain Foods is targeting a share of the frozen vegetable market with the launch of the sub-brand Express.

The microwaveable range, which rolls out this month, is aimed at busy professionals with little time to prepare food, but who are keen to maintain a healthy diet. The products can be cooked from frozen.
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  • McCain Foods Limited

    McCain Foods Limited is an international leader in the frozen food industry and the world’s largest manufacturer of frozen potato specialities, employing approximately 18,000 people and operating 50 production facilities on six continents.
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