Sales Frito-Lay's Flat Earth fruit and vegetable chips disappointing
Sales Frito-Lay's Flat Earth fruit and vegetable chips disappointing
![Sales Frito-Lay's Flat Earth fruit and vegetable chips disappointing Sales Frito-Lay's Flat Earth fruit and vegetable chips disappointing](https://media.potatopro.com/flat-earth-1200.jpg?width=1200&height=743&crop=smart&mode=crop)
Frito-Lay's new Flat Earth fruit and vegetable chips have not generated the sales the company had hoped for, PepsiCo Inc.'s North America CEO John Compton told The Associated Press two weeks ago.
The Flat Earth line of products, released in America in February, hits stores in Canada this month.
The snacks include baked fruit and vegetable crisps, and Frito-Lay boasts that each ounce of the snack is equal to one half of a full serving of vegetables, according to Frito-Lay's Web site, www.fritolay.com.
Aurora Gonzalez, Frito-Lay spokeswoman, said she was not aware of the current sales figures for Flat Earth products, but she said the company will continue selling the brand.
"In 2008, [Frito-Lay] will continue to build on the brand with marketing initiatives regardless of the sales figures,"she said. "The Flat Earth brand has a wide consumer appeal because overall, people are becoming more and more interested in choosing snacks that are a healthier option."
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