Sales Frito-Lay's Flat Earth fruit and vegetable chips disappointing

The snacks include baked fruit and vegetable crisps, and Frito-Lay boasts that each ounce of the snack is equal to one half of a full serving of vegetables, according to Frito-Lay's Web site, www.fritolay.com.

Aurora Gonzalez, Frito-Lay spokeswoman, said she was not aware of the current sales figures for Flat Earth products, but she said the company will continue selling the brand.

"In 2008, [Frito-Lay] will continue to build on the brand with marketing initiatives regardless of the sales figures,"she said. "The Flat Earth brand has a wide consumer appeal because overall, people are becoming more and more interested in choosing snacks that are a healthier option."