Founded in Dallas, TX in 1991, Truco is a leading developer and marketer of tortilla chips, salsa and queso under the On The Border® brand.
The Company's products are sold nationally in the United States through grocery retailers, club stores, and mass merchandisers and also launched in the convenience channel in 2017. Truco Enterprises is the exclusive licensee of the On The Border brand for food products sold through retail.
Truco Enterprises is a portfolio company of Insignia Capital Group.
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