Truco Enterprises

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Company Description

Founded in Dallas, TX in 1991, Truco is a leading developer and marketer of tortilla chips, salsa and queso under the On The Border® brand.

The Company's products are sold nationally in the United States through grocery retailers, club stores, and mass merchandisers and also launched in the convenience channel in 2017. Truco Enterprises is the exclusive licensee of the On The Border brand for food products sold through retail.

Truco Enterprises is a portfolio company of Insignia Capital Group.

Product Types offered by this company

- Chips and Snacks
- - Tortilla Chips

Brands

On The Border

News for this Company

November 12, 2020

Utz Brands to acquire Truco Enterprises, the owner of 'On the Border' Tortilla Chips

Snack manufacturer Utz Brands, Inc. announced the acquisition of Truco Enterprises, a leading seller of tortilla chips, salsa and queso under the ON THE BORDER brand