Seabrook Crisps is a potato chips manufacturer in the United Kingdom
Established in 1945 by Charles Brook and his son Colin Brook, Seabrook produces a range of crinkle cut, straight cut and premium hand-cooked lattice crisps, as well as low-calorie stick snacks, at its headquarters in Bradford, Yorkshire.
The company supplies over 20 million bags of crisps each month and employs nearly 150 staff.
Seabrook’s offering has been transformed in recent years with the launch of innovative products, including its ‘lattice’ and supported by new marketing campaigns and promotional strategy. As a result, it has grown distribution nationally, with strong positions in grocery retail, value retail and foodservice, and increased penetration to over one in four UK households.
In July 2015 LDC backed the management buy-out of Seabrook as the business embarks on a major growth drive to increase its market share.
The business has increased its retail sales value year-on-year by 12% and continues to consistently outperform the overall UK crisp market, which has grown at 4.2% CAGR since 2007 and is worth £1.1bn.
The investment from LDC, which has taken a majority equity stake in the business, will support Seabrook as it looks to invest in its manufacturing infrastructure, new product development and progress international sales opportunities. In addition, the team has identified a number of potential acquisition targets which will further enhance the customer offering.
Seabrook Crisps Corporate Presentation
