Lays

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    Brand Description

    Lays is one of the many Frito-Lay brands.

    A Brand of:

    Frito-Lay North America (FLNA)

    Frito-Lay North America (FLNA)

    Pepsico India

    Pepsico India

    Product Types offered by this Brand

    News for this Brand

    Pepsico to procure potatoes for potato chips from Kuppam, Andhra Pradesh
    Junio 14, 2015

    Pepsico to procure potatoes for potato chips from Kuppam, Andhra Pradesh

    PepsiCo India is looking to enhance potato procurement through its tie-up with farmers in Chittoor district, Andhra Pradesh.
    India
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    Frito-Lay's Deep Ridged Potato Chip
    Junio 10, 2015

    Deep Ridged: A Potato Chip with a futuristic backstory

    PepsiCo CEO Indra Nooyi has heavily increased her company’s budget for research and development. In fact, she’s doubled it during her tenure. One product to come out of that effort: the Deep Ridged Potato Chip
    United States
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    India marketing war? Pepsico - ITC focus on healthier packaged snacks
    Marzo 25, 2015

    India marketing war? Pepsico - ITC focus on healthier packaged snacks

    As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.
    India
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    Tastes of Canada: Lay's® Do Us a Flavour™ potato chip contest returns
    Febrero 23, 2015

    Tastes of Canada: Lay's® Do Us a Flavour™ potato chip contest returns

    Lay's, Canada's favourite potato chip brand, announces the return of the Lay's Do Us a Flavour contest (#DoUsAFlavourCanada) and asks fans to embrace the Tastes of Canada.
    Canada
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