Lays

PepsiCo India is looking to enhance potato procurement through its tie-up with farmers in Chittoor district, Andhra Pradesh.

PepsiCo CEO Indra Nooyi has heavily increased her company’s budget for research and development. In fact, she’s doubled it during her tenure. One product to come out of that effort: the Deep Ridged Potato Chip

As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.

Lay's, Canada's favourite potato chip brand, announces the return of the Lay's Do Us a Flavour contest (#DoUsAFlavourCanada) and asks fans to embrace the Tastes of Canada.