Deep Ridged: A Potato Chip with a futuristic backstory

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Deep Ridged: A Potato Chip with a futuristic backstory
June 10, 2015
Source
Full story in Fortune

PepsiCo CEO Indra Nooyi has heavily increased her company’s budget for research and development. In fact, she’s doubled it during her tenure. One product to come out of that effort: the Deep Ridged Potato Chip.

Fortune’s Jennifer Reingold wrote about the new technology in a profile of Nooyi for the new Fortune 500 issue. Reingold details the testing of new products from the Pepsi R&D department, including Deep Ridged, which she calls a “thick, super-crunchy potato chip developed first on a 3-D printer.”

Dr. Mehmood Khan, Pepsi’s chief scientific officer, told her. “We have patents on the design, the cutter, the mouth experience. This is multiple layers of IP.”

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  • PepsiCo

    PepsiCo is one of the world's leading food and beverage companies with over USD 67 billion in net revenue in 2019 and a global portfolio of brands, including several savory snack brands.

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    Lays is one of the many Frito-Lay brands.

  • Ruffles

    Ruffles is one of the many Frito-Lay brands.

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