Doritos

To the untrained eye (and mouth), a Cheetos Snack is a Cheetos Snack. But even die-hard snack lovers might not realize the lengths to which engineers go to ensure each bite has the optimal crunch, lightness, and shape.

This holiday season, Frito-Lay is all about salty vs. sweet with the release of its latest U.S. Snack Index, revealing the taste preferences driving snack consumption among consumers.

Pepsico is a company pulled in two different directions. Chief executive Indra Nooyi has vowed to turn the maker of Fritos, Cheetos, Lay’s and Pepsi into a health juggernaut. But while consumers say they want to eat healthy, often what they really want is chips.

Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its boldest nacho snack yet: Doritos Loaded, a bite-sized, triangle-shaped snack loaded with melted cheese and covered in a crispy Doritos-flavored crust.