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    Doritos

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    Brand Description

    Doritos is brand of seasoned tortilla chips and is one of the many Frito-Lay brands.

    Doritos is marketed for its bold flavours.

    In 1966 Doritos was the first tortilla chip to be launched nationally in the United States, after being available regionally since 1964.

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    News for this Brand

    PepsiCo leverages AI to create an intelligent monitoring system that improves Cheetos consistency
    一月 05, 2021

    PepsiCo leverages AI to create an intelligent monitoring system that improves Cheetos consistency

    To the untrained eye (and mouth), a Cheetos Snack is a Cheetos Snack. But even die-hard snack lovers might not realize the lengths to which engineers go to ensure each bite has the optimal crunch, lightness, and shape.
    Frito-Lay Releases U.S. Snack Index and No Need to Check Twice: It's Family, Friends and Food that Make the Holidays Nice
    十一月 25, 2019

    Frito-Lay Releases U.S. Snack Index and No Need to Check Twice: It's Family, Friends and Food that Make the Holidays Nice

    This holiday season, Frito-Lay is all about salty vs. sweet with the release of its latest U.S. Snack Index, revealing the taste preferences driving snack consumption among consumers.
    PepsiCo Wants to Sell Healthy Food, Consumers Want Chips
    十二月 12, 2016

    PepsiCo Wants to Sell Healthy Food, Consumers Want Chips

    Pepsico is a company pulled in two different directions. Chief executive Indra Nooyi has vowed to turn the maker of Fritos, Cheetos, Lay’s and Pepsi into a health juggernaut. But while consumers say they want to eat healthy, often what they really want is chips.
    Frito-Lay brings Doritos to the Freezer Aisle: Doritos Loaded
    十一月 04, 2016

    Frito-Lay brings Doritos to the Freezer Aisle: Doritos Loaded

    Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its boldest nacho snack yet: Doritos Loaded, a bite-sized, triangle-shaped snack loaded with melted cheese and covered in a crispy Doritos-flavored crust.