Lay's Chips sponsor Canada's newest NHL team - the Winnipeg Jets

Hockey is one of Canada's greatest national past times, a sport that connects Canadians from coast-to-coast through their hometown pride, favourite hockey jerseys and passion for the game. Also deeply rooted in Canadian culture is the Lay's brand. Having worked with local farmers from across the country to produce potato chips made from homegrown potatoes for over 25 years, PepsiCo Foods Canada through its Lay's brand has been a longtime, proud supporter of Canadian traditions and communities. The company is now thrilled to be celebrating its next step in supporting Canadiana by announcing an exciting partnership with Canada's newest NHL team, as the official potato chip of the Winnipeg Jets!

"As a hockey-loving nation, I know I speak for a great many Canadians when I say how proud we are to welcome the Winnipeg Jets into the Canadian sports arena,"says Jason McDonell, vice-president of marketing, PepsiCo Foods Canada. "Teaming up with the Winnipeg Jets was a natural and obvious fit for us - two brands who value hometown pride and enjoy supporting Canadian communities."

"We couldn't be happier to have Lay's on board as the official potato chip sponsor of the Winnipeg Jets,"says Jim Ludlow, president and CEO, True North Sports &Entertainment. "This is a very exciting partnership opportunity for our organization and we look forward to working with Lay's over the next five years to bring our fans a lot of fun and enhanced home game experiences."

The Lay's brand partnership with the Winnipeg Jets is an exclusive five year deal that runs until the end of the 2015-2016 NHL hockey season. Fans will be able to enjoy Lay's potato chips at the Winnipeg MTS Centre while cheering for their hometown team on the ice.

PepsiCo Foods Canada through its Lay's brand is proud to be a sponsor of the Winnipeg Jets and looks forward to a promising partnership ahead.

Source: CNW/Pepsico Foods Canada