Retail Trends

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho® Potato Truck nominated the Florida Department of Citrus, Washington Apples, and Georgia Peaches to accept the ALS Ice Bucket Challenge.

Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.

After receiving more than one million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest

The World Food Championships announced today that the United States Potato Board (USPB) has officially signed on as a partner for the 2014 competition, which will be held in Downtown Las Vegas, November 12-18.

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

'Do us a flavor' finalists Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa Flavored Potato Chips Hit Shelves Nationwide in late July; Fans Can Vote to Save their Favorite through October 18, 2014

Amica Chips and ICA Foods, two major savoury snack companies on the Italian market with a growing international presence, have joined the responsible advertising pledge of the European Snacks Association (ESA).

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

Cape Cod® Potato Chips adds two savory new cheese varieties to the snack aisle with the launch of Buffalo Cheddar Waffle Cut and 40% Less Fat Aged White Cheddar & Sour Cream.

In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

PopChips inc. announces 'More to Love', giving snackers bolder flavors, a crispier crunch and 15% more chips for the same price.

Asociafruit, que aglutina al 80 por ciento de las empresas productoras y comercializadoras de papa en Andalucía, ha alertado este miércoles sobre la caída de su comercialización en el mercado nacional, lo que puede llevar al sector a un serio problema de supervivencia.

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.

Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of Lay's Air Pops crisps to even more markets across the United States.

KETTLE® (United Kingdom) has commissioned three talented craftspeople to lovingly ‘craft a pack’.